Observer 24/7 : Breaking News From All Over The World

Observer 24/7 : News from the north east India

Posts Tagged ‘saregamapa’

Reality shows continue to exploit smaller towns

By admin • Sep 5th, 2009 • Category: General

It all started in 2005 when Saregamapa Challenge 2005 saw an unprecedented number of SMS from Assam after Zee successfully sparked regional pride in the North Eastern states. Crores of SMS votes came in and Zee never looked back. Every year, Zee continues to highlight contestants from smaller cities and ensure that a handful reach […]