Flipkart-possessed fashion online business stage Myntra n Friday reported that it had named superstar couple Virat Kohli and Anushka Sharma as its first brand ambassadors.
Myntra Appoints Virat Kohli, Anushka Sharma As Its First Brand Ambassadors
The platform declined to uncover the brand deal size or time of affiliation. As indicated by VIP the board part appraises, Myntra might spend upwards of ₹10 crore for the couple as brand endorsement fee.
This is would be the couple’s second enormous brand support deal after men’s ethnic wear brand Manyavar, which they have been related with since 2017.
Myntra has launched an incorporated battle called ‘Go Myntra-la-la’ which will be advanced across TV, print, digital and outside. The TV campaign, made by promoting office McCann Worldgroup, Bengaluru, highlights the couple wearing an assortment of array and extras from the site.
This was Myntra’s greatest campaign so far through which it was focusing on achieving 100 million buyers through different media stages, said Amar Nagaram, head, Myntra-Jabong.
“The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra,” he added.
With a total brand value of around $200 million, Kohli and Sharma are rising as a power couple who on the whole underwrite around 40 brands, such as, Head and Shoulders, Celkon, Pepsi, Boost, Fastrack, Audi, Nivea, Puma, American Tourister, and Uber.
As indicated by the 2018 Duff and Phelps VIP brand valuation report, Kohli and Sharma, or ‘Virushka’ as they are prominently known, are the greatest ‘power couple’ in terms of brand promotions after Deepika Padukone and Ranveer Singh.