Superstar Rajinikanth’s TV debut on the Discovery Channel show “Into The Wild with Bear Grylls” has, of course, turned out a superhit affair.
Superstar Rajinikanth’s Into The Wild with Bear Grylls Tops TRPs
The debut on Discovery Network — across 12 Discovery stations — conveyed the highest-rated TV show in the class this year, and the second-highest ratings in the history of the class, conveying a great 4,000,000 impressions.
The cumulative reach of the March 23 debut over the system was 12.4 million, which is 86 percent higher than the previous 4 weeks. The debut helped the network accumulate 89 percent share in the infotainment genre. The premiere viewership grew multiple times when contrasted with the previous 4 weeks.
The show debut of the show on the provincial diversion brand DTamil developed the opening by multiple times and aided DTamil prod in front of driving regional channels including Colors Tamil, Jaya and Raj TV during space. The data is according to the finding by BARC India.
The show also created a huge buzz on online life with #ThalaivaOnDiscovery connecting with 1.41 billion people conveying 3.32 billion impressions, according to Meltwater.
In January, Rajinikanth visited Karnataka’s Bandipur Tiger Reserve to go for the Discovery channel’s new program.
Last year, Grylls had facilitated Prime Minister Narendra Modi in the show, which was taken shots at the Jim Corbett National Park in Uttarakhand. Grylls has likewise facilitated conspicuous famous people in the past, such as previous American President Barack Obama, Roger Federer, Kate Winslet, and Julia Roberts.