Tech giant Google Thursday uncovered ‘Google Shopping’ in India that will enable clients to effectively channel through offers, audit costs from various retailers and discover products that they are searching for. The customized experience will be accessible across different Google items — a Shopping landing page, Shopping tab on Google Search and through Google Perspective. Clients will have the capacity to see drifting items across various classifications, different deals, and look at costs using the new advertising.
Google Enters E-Commerce Business with ‘Google Shopping’
For retailers, the organization will offer its ‘Merchant Center’ in Hindi, which will enable the merchants to list their items for Google Shopping, without paying for promotion campaign.
“India has over 400 million internet users. However, only one-third of these have shopped online and that number includes those buying railway tickets online. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier,” Google Vice President Product Management Surojit Chatterjee told reporters here.
Google Shopping will be a connector among retailers and customers, and the exchange and conveyance of items will be dealt with by the trader, he included.
“There are an estimated 58 million small and medium businesses (SMBs) in India, of which 35 percent are engaged in retail trade. However, a very small number of them have an online presence, this is a huge opportunity for retailers to surface their merchandise to the millions of online consumers,” Chatterjee said.
Google expects to help the whole retail biological system — from shopping destinations and extensive retailers to small local shops — by giving them access to the devices, innovation, and scale to flourish in the new computerized economy, he included. Chatterjee said dealers won’t need to pay any charge for posting their items for Google Shopping. Under the Shopping tab in Google Search, clients can look at items and see costs from over numerous retailers. The ‘Style Search’ option in Google Lens will enable clients to find items, such as furniture, garments, and home stylistic layout, by basically pointing the Lens application from their Smartphones.