Top online retail firms driven by Flipkart and Amazon may produce as much as $3 billion of offers amid the five-day merry season go face-off between the nation’s biggest online business firms one month from now, as per another report from Red Seer Consulting. The gross merchandise value (GMV) produced in India’s online business amid Diwali may contact $2.5-3 billion this year, as indicated by the report. This would infer that deals amid this merry season would adequately double from a year ago.
Flipkart, Amazon Diwali sales May Generate $3 billion
As per the reports, 17 August that Flipkart is focusing on offers of $1.5-1.7 billion in its yearly Big Billion Days sale, about double of what it did last year. Amazon, which has its lead Great Indian Festival deal amid the Diwali season, has likewise set forceful targets inside and is required to go hard and fast to beat Flipkart.
The festive season face-off amongst Flipkart and Amazon is easily the greatest yearly standoff in the Indian online business and normally sets the tone for the part of the overall industry fight between the two adversaries over the ensuing quarters. Online business firms normally create a greater part of their yearly deals in the celebration filled Diwali quarter when clients spend on a large group of items.
“If you look at the number of people who purchase high-value products during the sale season, it’s gone up significantly over the past few years and will continue to do so. This kind of consumer behaviour was not common earlier,” said Sreedhar Prasad, partner and head of consumer markets at KPMG.
“The needle is clearly moving from offline to online for a certain subset of customers, who are now more confident of ordering items such as TVs and fridges online. It will be interesting to see how the fight plays out between the top two-three players during the sale season, given that we are going to see a massive spike in online orders during this period,” he added.