Bollywood superstar Amitabh Bachchan and social-health campaigns! The relation is profound, prolonged and evidently impactful. The eradication of polio from India is much credited to a substantial extent to Mr. Bachchan who was the face of the awareness campaigns for polio vaccination across the country.

Looking at his aura and influence, the superstar is conferred one more time with the task to aware people through campaigns. This time it’s international. The World Health Organization (WHO) has appointed Mr. Amitabh Bachchan as its goodwill ambassador for hepatitis awareness.

On this appointment, Mr Bachchan says that he himself was once a victim of hepatitis disease and knows what trauma it causes and which consequences it brings along. During his time, he was unaware about its diagnosis and hence he feels that he must do something for this community when he is getting such a noble opportunity.

Mr. Bachchan infused the disease after he was injured on the sets of one of his films. During the treatment of his injury, multiple units of blood were injected. This is when he caught hepatitis virus into his body through the blood. Late diagnosis of hepatitis affected his liver and so now he is surviving on a damaged liver with medications on. He believes that with diligent and collective efforts of volunteers, government and medical community, we can spread notable awareness and help people prevent it.

WHO envisions the eradication of hepatitis as a public threat within a decade for which the organization is looking for solutions like affordable healthcare services, more effective medication, better diagnosis procedures because according to an estimate only 10 percent of total patients are aware that they suffer from hepatitis. According to Dr. Poonam Khetrapal, the regional director of WHO, Mr. Bachchan will help the organization tackle it more efficiently in this direction.

Hepatitis is very rampant in the Southeast Asia where it causes 4.1 lakh fatalities every year. It is estimated that more than 90 million across the world suffer from this trauma.